By the Thursday after the Paris shows come to an end, virtually everyone on the global fashion traveling circus is exhausted and ready to stop talking about business for a while. But not this season. Matthieu Blazy’s Chanel debut, which came at the end of an historically fraught moment in the industry, was received with the sort of superlatives that the industry is lampooned for overusing: transformational, transcendent, magical, etcetera, blah, blah. And yet, in a single show, Blazy pointed the industry in a new direction—one that relied less on familiar tropes and selling tactics, and more on pure love of the game. Blazy’s idea of Chanel reminded me of why I joined this cult, and made me forget about the industry’s commodification. For 30 minutes, anyway.