Sorrell’s Elon Advice & Trump’s Financial Ankle Bracelet

Elon Musk
Elon Musk fired some 50 percent of the 7,500-strong Twitter workforce, including its C.E.O., C.F.O. and general counsel, days after closing his $44 billion deal. Photo: Carina Johansen/NTB/AFP/Getty Images
William D. Cohan
November 9, 2022

Over the weekend, I engaged in an interesting email exchange with Sir Martin Sorrell, the founder of WPP plc, the world’s largest advertising and P.R. group. After he resigned in 2018 amid an investigation about personal misconduct, at the height of the #MeToo era, the energetic Sorrell, now 77 years old, started S4 Capital plc., a premier digital advertising and marketing company that now has 9,100 employees in 32 countries. I reached out, as you can imagine, with questions about the operational viability of Twitter.