Gagosian’s Guide to Surviving an Art Recession

Larry Gagosian
"That’s what all artists have to do to buck the moment: Make great work that gets people’s attention," says Larry Gagosian. Photo: Bryan Bedder/Getty Images for Puck
Marion Maneker
September 24, 2025

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Tough art markets don’t last, but tough dealers do, and I cannot think of a fiercer operator than Larry Gagosian. Arriving in New York in the 1980s with a “combination of charm, chutzpah, good looks, and great instinct,” in the words of curator Jared Quinton, he reshaped the art world by being direct. In 1984, he cold-called the prominent collectors Burton and Emily Tremaine, who had a Brice Marden painting that Gagosian wanted to buy for a client, without even knowing if the work was for sale. Years later, Gagosian would tell an interviewer that he liked “an assignment.” He made the deal.

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