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Keeping Up With the Kardashians’ Beauty Portfolio

As entrepreneurs, the first family of Calabasas makes a lot of beauty bets, from Kylie Cosmetics to Skkn. Now, enough of them are starting to pay off—including the dark horse hit that is Kourtney’s supplement line—to raise the question: Are the Kardashian-Jenners finally reaching their business potential?

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Kylie Jenner Kim Kardashian
The Kardashians do place a lot of bets––for every Skims or Kylie Cosmetics there’s a SKKN by Kim or Kylie Swim––and seeing which brands hit is always surprising. Photo-Illustration: Puck; Photos: Courtesy of Kylie Cosmetics & SKKN
Rachel Strugatz
January 23, 2025

The millionth season of The Kardashians premieres in two weeks, and the family remains as relevant as ever, simultaneously working the media—Kim Kardashian’s Santa Baby video, Kylie Jenner and Timothée Chalamet’s Golden Globes appearance, etcetera––while sitting atop some ultra-serious businesses. So while I’ve been reporting on Kim and Kylie’s respective beauty brands for close to a decade, it’s only recently that Kourtney and Khloé Kardashian realized just how lucrative the industry can be. Kourtney launched Lemme, a supplement brand, in 2023, and Khloé just debuted a fragrance with Luxe Brands, the group behind Ariana Grande’s scents and not much else. 

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