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The Jeff Roe Alamo

Roe, the Republican operative who was essentially blacklisted by the Trump White House, has become an unexpected wrinkle in the looming Senate primary between John Cornyn and Ken Paxton—with potential political repercussions bigger than Texas, itself.

jeff roe
Since reentering the White House, Trump’s political operation has encouraged Republicans to blacklist Roe and Axiom and has made it clear he will not have access to White House personnel. Photo: Anna Moneymaker/Getty Images
Leigh Ann Caldwell
April 20, 2025

All politics is personal for Donald Trump, and never more so than when it comes to Jeff Roe—the Republican mega-consultant whose once-massively successful political firm, Axiom Strategies, was effectively blacklisted by the president for, among many other things, having the temerity to work on Ron DeSantis’s money job 2024 campaign. After Trump’s triumph in the G.O.P. primary, Roe went radio silent for the remainder of the cycle to protect his clients. In a post-primary conversation with Puck, he acknowledged that it had been “a mistake to run against a four-time indicted former president who was pretty well-liked.”