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J.W. Anderson’s Reboot & A $10 Million Birkin

Notes on a few bright spots amid the luxury industry’s ongoing downturn, the record-breaking (and borderline outrageous) $10.1 million auction price for the original Hermès Birkin bag, and the next chapter for Jonathan Anderson’s 17-year-old brand.

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jane birkin 1990s paris fashion week
There was something truly outrageous about Sotheby’s auction of the original Birkin bag in Paris, which sold for $10.1 million to a private collector in Japan. Photo: Foc Kan/WireImage
Lauren Sherman
July 10, 2025

Line Sheet, the ultimate fashion industry bible, offers daily intel from Lauren Sherman, Rachel Strugatz, and Sarah Shapiro on every aspect of the business and its biggest players. (Sign up here to get it in your inbox.) Here’s the latest you need to know:

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