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Iger’s Existential Question

There’s no erasing his historic earlier tenure at Disney, but the company is looking increasingly vulnerable, especially since Iger’s last big deal will likely be the $9 billion he’d spend to buy Hulu.

On a call with analysts, Bob Iger sounded like it had been a sobering three months in Burbank. Photo: Jay L. Clendenin/Los Angeles Times via Getty Images
William D. Cohan
May 14, 2023

My, my, it’s tough out there in Big Media these days: streamers are losing subscribers, most are losing money, linear TV is in decline, there’s a writers strike that looks like it’s here to stay, and Wall Street research analysts and investors are losing faith. What’s a legendary C.E.O. like Bob Iger, now some six months into his second tour of duty, to do?