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Hermès Goes Up, Up, Up Market

The legendary, family-controlled leather goods house is contemplating an unprecedented and decidedly old-school move: couture. Do the costs and craft required for this rarefied market make sense for the already stellar quarter-trillion-dollar business?

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Nadège Vanhee-Cybulski, Hermes
According to multiple sources inside the company, womenswear designer Nadège Vanhee has been quietly working on the concept, with the possibility of a 2027 launch. Photo: Giovanni Giannoni/WWD/Getty Images
Lauren Sherman
January 9, 2025

In fashion, we often say that there is Hermès, and then there is everyone else. The 186-year-old firm doesn’t play by the rules of luxury, it makes them—setting standards in terms of pricing, distribution, and quality, etcetera. Hermès famously doesn’t have a marketing department or hire celebrities to front its advertising campaigns. 

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