Anzalone at the End of the World

After a campaign launch that was all about joy, Kamala Harris is hammering a darker message for her campaign’s closing argument. “There’s a certain P.T.S.D. that needs to be engaged with voters,” says Democratic pollster and campaign advisor John Anzalone. “There’s an amnesia about Trump. People need to be reminded of his behavior.”

In the end, the final push to claim undecided voters will come down to the campaigns’ closing messages—both of which have veered into darker territory over the past weeks. Photo: Kevin Dietsch/Getty Images

Tara Palmeri

October 22, 2024

With less than two weeks until Election Day, every iota of attentional energy in Wilmington and Mar-a-Lago is hyperfocused on maximizing votes in the dozen or so counties across the seven battleground states where turnout truly matters. John Anzalone, the renowned Democratic pollster who served as Joe Biden’s top numbers guy for the 2020 campaign, is among the operatives and strategists trying to suss out which micro-demographics are still persuadable and how the Harris campaign can reach them.