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The Book of Jonathan

After quietly working at Dior for several months, Jonathan Anderson has officially and publicly taken over the men’s and women’s collections. Now he’ll have to achieve something that’s never been done before, at arguably the most challenging time in Dior’s history.

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Jonathan Anderson
Everyone wants Anderson to succeed at Dior, from the internet fandom and sycophantic press to industry analysts and couture clients, but there’s no denying that what he is trying to achieve is unprecedented, and will require a superhuman effort on his part. Photo: Thomas Razzano/BFA.com
Lauren Sherman
June 5, 2025

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By the time Jonathan Anderson posted a bed of four-leaf clovers on his Instagram grid on Monday morning, announcing at last that he was the new creative director of Dior’s men’s and women’s collections, he had already been working at the company for several months. In his first weeks in the men’s studio, which he entered shortly after Kim Jones said his goodbyes in late January, team members were asked to sign N.D.A.s to keep his presence and operation under wraps.

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