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Gucci Successorology & Burberry’s Mini Revival

Even as Gucci prepares to announce a new creative director, the industry is reorienting away from star designers and runway buzz toward more sustainable strategies that put brands front and center.

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The next creative director of Gucci, who is expected to be appointed in the coming weeks—maybe even days—will be critical for the future of the brand and for Kering. Photo: Alessandro Garofalo/Courtesy of Gucci
Lauren Sherman
February 27, 2025

The biggest surprise this week so far was not that Luke and Lucie Meier, the designers of Jil Sander since 2017, were leaving the brand. That news, delivered less than an hour after the press release for their final collection dropped, had been widely reported weeks earlier. Reps for the fashion house’s parent company, which is eyeing an I.P.O. next year, made it clear that this was a conscious uncoupling: no hard feelings, everyone was ready to move on, etcetera. Nor was I surprised by the Meiers’ final collection, which leaned into the ladylike side of their familiar repertoire. (I liked the oversize, feminized satin chore jacket.)

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