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A Chanel Heir’s Mini Nike Play

David Wertheimer, a 38-year-old heir to the Chanel fortune and founder of 1686 Partners, is the surprising new money in Paris-based activewear brand Satisfy.

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David Wertheimer
David Wertheimer’s investment thesis at this point seems to be driven at least in part by personal taste, targeting “impactful and disruptive B2B and B2C companies which focus on scaling innovations in the consumer space: lifestyle & sport.” Photo: Dave Benett/Getty Images for Bee:Wild
Lauren Sherman
May 8, 2025

An industry friend of mine recently offered a psychological observation about yours truly. “You love a sub-$5 million brand and an above-$2 billion brand more than anyone I know,” he said. It’s true: While my number-one rule is to follow the money, incipient brands offer the promise of what money could be made in the future. The brands in the middle are often, well, middling: That’s when going gets hard, and often kinda boring.

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